Digital & Interactive
Performance Advertising:
Developing in-page and Google ads that maintain strict brand continuity and convey all required regulatory information, while consistently hitting performance benchmarks.


Interactive Assets:
Planning, designing, and testing interactive PDFs utilised by health-care professionals and patients.

Where my technical abilities shine:
Taking massive, seemingly chaotic data and complex file structures, and transforming them into functional, intuitive, and beautiful pieces of user-focused communication.
