myTreatment Pathway (Pharmaceutical Client)
Role:
Senior Designer / Art Director
The Brief:
Breathe fresh life and direction into upcoming campaigns for a major pharmaceutical company, working strictly within their established yet basic brand guidelines.
The Outcome:
Developed a visual refresh for a series of digital and print materials designed to aid patients on their healthcare journeys. Centred around a custom icon pack that is both flexible and playful, the system seamlessly adapts to copy, elegantly guiding patients from point A to point B.
