Branding & Concept Development
My experience covers the full lifecycle of brand development, moving from a sole in-house illustrator to an agency Art Director. I am equally adept at building fresh brand toolkits and strategy for grassroots startups as I am working within rigorous corporate guidelines — including translating complex visual identities into structured asset libraries to ensure absolute continuity across teams.
Rásmór
Role:
Strategist, Illustrator, & Artworker (Freelance)
The Brief:
Deliver end-to-end branding for an independent UK trail running venture
on a lean freelance budget.
The Outcome:
To maximise value within real-world constraints, I delivered a highly functional, scalable “branding launchpad” rather than an exhaustive, rigid campaign, allowing the brand room to grow organically.
myTreatment Pathway (Pharmaceutical Client)
Role:
Senior Designer / Art Director
The Brief:
Breathe fresh life and direction into upcoming campaigns for a major pharmaceutical company, working strictly within their established yet basic brand guidelines.
The Outcome:
Developed a visual refresh for a series of digital and print materials designed to aid patients on their healthcare journeys. Centred around a custom icon pack that is both flexible and playful, the system seamlessly adapts to copy, elegantly guiding patients from point A to point B.
